Friday, May 08, 2009

Indian firms in world's 'most reputed' list

Rediff has a story on a list of the world's most reputed firms listed by the Reputation Institute of the US. (I must confess I have no clue who they are). The following are some of the Indian firms that figure (world rank in brackets):

1. Tata group (11)
2.SBI (29)
3. Infosys (39)
4.L&T (47)
5. Maruti (49)
6.HLL (69)
7. ITC (95)
8. Canara Bank (102)
9. Hindustan Petroleum (111)
10. Indian Oil (112)

Interesting omissions are the Ambanis and the Birlas. It's also interesting that Infosys, which has invested so much in building an international brand and HLL, which is a well known brand, rank below Tata and SBI. The top 10 includes four public sector firms.

1 comment:

K.R.Srivarahan said...

Reputation Institute releases what it calls "The Global Pulse" every year. The Institute claims, inter alia, 1)global reputation pulse scores can be compared across countries because the pulse overcomes cross-cultural biases by moderating scores of countries which tend to over-rate or under-rate their companies and 2)the institute discerns a strong pattern (sic) between reputation and support demonstrating that building a favourable reputation platform should be a part of a company's overall business strategy.
It is interesting to note that the Tata group and Infosys occupied 6th and 14th ranks respectively in 2008 from which position they have slid to 11th and 39th in 2009.