TutorVista further hammers home its labour-cost advantage through its pricing model. It offers unlimited tuition in a range of subjects for a subscription fee of $100 per month in America (and £50 a month in Britain, where the service launched earlier this year) rather than charging by the hour. Tutors are available around the clock; appointments can be made with only 12 hours' notice.
TutorVista has 2,200 paying subscribers at the moment (most of them in America) and hopes to boost that figure to 10,000 by the end of the year. The company is expected to become profitable in 2008. Even cheaper pricing packages are on the way. Launches of the service are planned for Australia and Canada. Mr Ganesh is also investigating the potential of offering tuition in English as a second language to students in South Korea, where high rates of broadband penetration make the market attractive. Get that right, and China looms as an even bigger prize.
Ganesh's profile is amazing. He started off in 1990 with IT&T, a computer maintenance firm and stepped down as CEO in 1998 by when revenues had touched $200 mn, worked for a telecom joint venture for two years, started a call-centre that was then sold to ICICI, then became chairman of a data analysis start-up that was later sold before he went to Tutorvista. Some guy!
1 comment:
Typo in the last line. spp.
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